People set writing goals every year.
And I also do something called My One Word. (I’ll tell you more about that at the end.)
Everyone says you need a measurable goal, and most of the time that means “finish my novel” or “write 1500 words a day.” Usually, they crash and burn (good for you if that’s not you).
Anyway, that’s why I prefer a writing focus. And mine for this year is hard to measure. But if I do it right, it’ll have immediate and long-term dividends.
What is my writing focus for 2015?
Create first sentences that get you to read the second sentence.
If it were that simple. It’s hard to make sentences that explain, that urge, that compel, that further stories. But I don’t think I do it. And I want to get better at sentences. It’ll apply to these posts, to my professional job and to my personal, creative work.
I grabbed that line from Joseph Sugarman, who is a direct marketing maven. He wrote the The Adweek Copywriting Handbook. Throughout the book, he listed several axioms and my goal is a modified version of one of those. He sold millions of dollars worth of products, and his copy helped to do that.
So let’s see where this goes. Sentence by sentence.
Thanks for reading. Do you have any writing goals in 2015? Share them below.
Wait…what about My One Word? Instead of resolutions, I find just one word to focus on. My word for this year is: Connect.
Why connect? I’m trying to learn more about the people around me, personally, professionally and in my industry, and to connect with God in a deeper way.
Last year it was “Encourage,” in 2013 it was “Create” and in 2012 it was “Together” (with my wife.).
What’s your word? Do it. Try it. Click below for some questions to help you get started.