I love this video.
Not because it’s extremely inspirational.
But because it’s practical and extremely creative at the same time.
They took on a situation that many have ignored or don’t think about. A concept so commonplace–the cardboard box–that it is beyond thought, really.
When’s the last time someone has really considered what a cardboard box is and what it does?
It’s not the sexiest thing to study. They won’t make as many headlines as (INSERT TOP TECH MEME HERE). But there’s a good chance their idea will be examined and make a real, tangible difference.
This is why I get mad when people say the novel is dead or journalism is dead or vinyl is dead (right?). There are still some unexplored things to make those fields better, more interesting, and more efficient. We’re just used to a book being a certain way or newspaper acting a certain way.
There are hybrid forms and remixed possibilities. Books and writing could be more interactive–the same and different, together.
Obviously, this has happened–such as the form I’m writing in now. Writing has evolved, it will continue to evolve, and it should always do that. There’s no way it’s dead, there’s no way everything is the same.
It’s possible to push the accepted into new territories. We just need people willing to look at old things in new ways.