“Don’t judge a book by its cover.”
We’ve all heard that before. Usually it’s in the negative context, that the book is better than the cover.
But, I want the cover to be amazing. Potentially better than the book (…my writing is awesome, though, too.)
That’s why you want somebody like Chip Kidd to design your books. Granted, he’s perhaps the best in the business. Get a load of this from an interview in Smashing Magazine:
Books are very… Each book is in its own way unique. It has its own set of problems, own set of circumstances, and that doesn’t seem to change. So, there will always be an idiosyncratic nature to the work.
Yep, those are pure sweet nothings to a writer.
We want to believe that there is no other book like ours. That we are the only one that contains such amazing multitudes. That’s exactly the type of person I want working on my book.
It’s literally your first impression — it’s the book’s face. Regardless of what kind of book it is, this is the way you’re going to visually preserve it first before you open it. But this doesn’t have much to do with someone buying it. People tell me they buy books for their covers. But it’s not a sales tool in the sense of you’re going to buy it because you like that cover. Really, what the cover should do is get you to open the book and start to read it and investigate it. And at that point, the book is going to sell itself to you, or not.
Wow, wow please stop, this is too good. Yes, the book should support itself. The book cover should be an invitation, not a gimmick.
Trust me, this is how you want a designer to think about your book.