Spencer Madsen is a poet and writer and his second(?) book is coming out soon from Publishing Genius. He wrote an unbelievably good and specific article at The Toast about independent book publishing. He started the press, Sorry House.
As someone who has tried this (…once I talked to Spencer about publishing his book but didn’t…he probably doesn’t remember this), Spencer gives tremendous advice. To put it flat out, he put the work in areas I never have thought about.
Here ‘s why it’s valuable.
1. He talks specifics. I mean like the price of bubble mailers. About why the post office sucks. About a great printer. About how to do royalties.
2. He gives challenges. I’ve always thought about going print on demand, but he says print on demand makes you lazy. That if you have a whole box of books, you should find a way to sell them. Gauntlet thrown down.
3. He tells you how to get books out there. People read all the time. That’s what the Internet basically is (…minus cat photos). Instead Spencer lays out why the big publishers aren’t doing it well. Not enough active promotion. Lackluster effort towards reviews. Allowing distributors to suck the profits up. Take them down with Spencer.