@joshspilker dont record your process on social media unless you intend to alienate loved ones/build airtight insanity case against yourself
— Heiko (@heikojulien) March 7, 2014
Agree or Disagree?
Agree. Authenticity on social media seems to be a buzzword, but it’s my opinion that no one really wants you to be too authentic. No one wants to hear about your deepest fears or what really keeps you up at night unless that fear is related to shareholder value. No one wants to hear about how you had to quickly run into Walgreen’s for (((INSERT EMBARRASSING MEDICATION HERE))).
Instead, mediated authenticity is okay. Authenticity that is not too revealing. Or too boring. No one wants to be authentically boring, especially when your brand is at stake or something.
Everyone by now generally knows that writers have a “out there” outlook, it’s just how well we temper it in polite society and where we channel it. In other words, be careful if you channel it onto social media.