I really admire Erik Stinson’s point of view, and we have similar professions. I mean, kind of. He’s a copywriter for a big agency (I’m assuming) in NYC and I’m a copywriter at a small healthcare company in Nashville. Ok, maybe not the same at all. Anyway, he’s written an ad and I’ve written an ad, which again means nothing. But, I mostly like his cultural explanations on HTMLGiant–I resonate with his explanations about advertising, culture, media and the Internet.
He’s written a couple of books, he’s sent them to me, I’ve read parts of them, which is basically what I can say for everyone who has sent me anything.
I reached out to him for the best and worst writing advice, this is what he sent (edited):
Agree or Disagree?
Disagree. Erik goes on in there to say that you should ask nicely for something, especially when it’s late at night. This is interesting though because I think some people do their best work at night, I think “pushing” it is okay, more and more I’m falling on the side of getting stuff done, maybe the advice is don’t do good work for people who aren’t nice, which I think I agree with a little bit more.
Agree. I really like this. This is an undervalued skill in America–reading. Especially when we’re going all in on Tumblr just for a few hearts. Yeah, that’s fun and cool and not illegal but just don’t expect a huge response if there’s no sophistication or understanding behind it. A “method to the madness” to mangle a cliché. Books are obviously good, but I mean reading in general. Read some essays. Even a good listicle idea could use some help.
Some of you are despising this advice, because you think you have “talent.” That may be true. You may have some. In that case, reading is not going to hurt you at all, it’ll just make you better.