Q:What a performance! 4 emails, 2 brochures, 3 direct mails, 1 print ad and 1 banner ad. A great day all around, huh?
A: Just want to thank my colleagues for putting me in the right situation. I’m blessed.
Q: How did you prepare for such a big day like this?
A: The managers, the design team, they’re preparing all week. We know what’s coming up. We’ve got the deadlines. I’m practicing too. I could just be sitting at my desk clicking on Instagram and Upworthy, but no. I’m staying after to do extra drafts. I’m taking a few extra notes during our brainstorm sessions. I’m reviewing the previous campaign and client materials. You know how it be.
Q: Take us back to what was going through your head when your name kept getting called. First a short email. Then another. A long route in the middle of the day for a brochure, plus the one you had already done in the morning.
A: You know, I’m just doing me. The managers know what I can do. The CEO knows what I can do. You set yourself up for success. I’m just glad my name was getting called and I think I proved what I can do.
Q: You must have been devastated when you got the call about how an ad was the wrong size…
A: You just move past it. You have to. You can’t let things like that get in your head. That would’ve been nice, to have an extra print ad in the box score, but this is a team game. Sometimes things go your way, sometimes they don’t. I just keep showing up, knowing how the game is played.
Q: What’s next for you after this?
A: Hopefully I can regroup with the design team and check in with the account executives, see what they noticed. There’s always room for improvement. Could I have made a line briefer? Could it have been funnier? Did I clearly state all the benefits? What’s the click-thru rate on those subject lines? I didn’t get to my novel today, so there’s always things to do differently, you know what I’m saying?