There’s Bob Dylan. But even a creative genius isn’t always fully engaged. And your writing (…and mine, too) looks like that sometimes.
I give lessons to students sometimes on writing (yes, I’m paid to do it…amazing I know) and I always include a less on sentence variety. Stuff like how to invert the subject and predicate. How to use active verbs. How to add interest to your sentences. This is not the easiest thing for them to do sometimes because you know, they just want to stop being a cabdriver and instead want to be an information technologist (is technologist a real word?0
Anyway…how do you know when copy is boring?
If you do one of these things below, that’s how.
…Tells readers things they already know
…Has big words, lengthy sentences, and large chunks of text
…Includes sentences that are all the same-length
…Has no strong point of view
The slightly-modified list above comes from The Copywriter’s Handbook by Robert Bly. (Get it for 1 cent!) Though it mostly talks about advertising, there are some awesome gems no matter what type of writing you’re doing.
Get writing and create something Bob can be excited about.