As a writer, I get stuck in ruts sometimes.
I’ll repeat a word in a paragraph. I’ll use a phrase over and over again, in different contexts.
This is especially easy to do if you’re working in multiple mediums or for different clients–sometimes they’ll never know the difference.
But in my case, I work for an in-house marketing team, so my words are the face of the brand. And sometimes I can’t get them out of system and I repeat myself.
These words turn up way too often.
What are the 6 lazy words I use the most?
Makes it better.
Makes it easier.
I’m a copywriter, so the products I’m talking about are (hopefully) always going to be easier or better than what the targeted audience is using right now.
I have to vomit those words out first and then come up with something uh…better?
What words do you use too often in your writing?